Used Mercedes Benz OnlineApril 28
It seems that lately there is a trend of large global companies trying to expand into areas they can surely know nothing about. If you got into business one way, and we’re assuming you are successful here otherwise you surely couldn’t afford to spread into another line of work, why would you risk the chance of ruining the name you’ve built up over years of hard graft, for something you didn’t get into business for anyway? It seems foolish to me.
Take for example Google, who have probably partnered with so many different companies by now they have lost count, and only realise when checking their bank balance as the money comes in. Still, Google is a company that focuses on the development of technology, that’s what they do and they invest and partner in companies that add to their portfolio in this area. You don’t see them designing fashion lines or coming up with a cooking show, and I think that deserves some recognition or respect because they are one of the only companies that stick to what they do know.
Its all too easy to see the reflection of this in celebrity culture too, it’s more common to see a pop star who has turned actor, clothes designer, perfumer, author and all round business mogul than hasn’t. What’s wrong with being an expert in one field of expertise? Is it another factor of this information overload we have in modern society that makes us constantly want and expect more?
Although you have to concede there are companies that have done exceedingly well at expanding into different fields. Like Richard Branson and Virgin, is there anything he hasn’t tried? And even though at times particular ventures have failed, as a rule his escapades have nearly always had rewards.
And Used Mercedes-Benz, first and foremost an automotive company, designing cars, bikes and vans, they should be remembered and celebrated for designing the worlds first robotic car, and the safety cell and all the numerous other car- related products that they have been a part of. As well as all their automotive achievements they now hold and sponsor Fashion Shows, Golfing Tournaments and organise Rallies. Luckily though, with every expansion of the Mercedes brand, they seem to get stronger and stronger and reach out to a larger customer base.
I suppose it makes sense when you are pretty much at the top of your game, and have made history like some of these companies have, to see if you can do the same in other fields of business. Or perhaps you are just in a position to expand into areas that combine with your passion; I mean what Mercedes owner isn’t interested in Golf?
In the end it can only be a good thing for your consumers to have used Mercedes-Benz to stand for as much as possible. To have your brand represent style, expertise, design ingenuity and a fearless attitude to business can’t be a bad thing can it?
28 Apr 2010 | 9:08 am | Automotive
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